机读格式显示(MARC)

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• 001 0000388009

• 003 SCNU

• 008 010919s1998 ohua b 001 0 eng d

• 010 __ |a 97012978

• 020 __ |a 0324002874

• 040 __ |a SCNU |c SCNU

• 093 __ |a F713.52 |2 4

• 100 1_ |a McDaniel,Carl D.

• 245 10 |a Marketing research essentials / |c Carl McDaniel.Jr., Roger Gates.

• 250 __ |a 2nd ed.

• 260 __ |a Cincinnati, Ohio : |b South-West College Publishing, |c c1998.

• 300 __ |a xxii, 462, [26] p. : |b ill. (some col.) ; |c 26 cm.

• 504 __ |a Includes bibliographical referances and indexes.

• 650 _0 |a Marketing research.

• 700 1_ |a Gates, Roger H., |d 1942-

• 950 __ |a SCNU |f F713.52/M134-2

• 999 __ |t A |A zxq |a 20030613 14:58:21 |M zxq |m 20030924 16:09:48 |G zxq |g 20030929 16:40:19

• 000 1000000803

• 991 __ |a 022003000292

• 907 __ |a SCNU |f F713.52/M134-2 |s 2 |b 6000872 |b 6000873 |t 6035717 |t 6035718