机读格式显示(MARC)

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• 001 0000404328

• 003 SCNU

• 005 20070322105930.0

• 008 050916s2002 maua b 001 0 eng

• 010 __ |a 2001024810

• 020 __ |a 0072398841 (hardback)

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• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF1416 |b .C375 2002

• 082 00 |a 658.8/48 |2 21

• 093 __ |a F740.2 |2 4

• 100 1_ |a Cateora, Philip R.

• 245 10 |a International marketing / |c Philip R. Cateora, John L. Graham.

• 250 __ |a 11th ed.

• 260 __ |a New York : |b Irwin McGraw-Hill, |c c2002.

• 300 __ |a xxv, 694 p. : |b ill. ; |c 29 cm.

• 440 _4 |a The McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Export marketing.

• 650 _0 |a International business enterprises.

• 700 1_ |a Graham, John L.

• 950 __ |a SCNU |f F740.2/C358-11

• 999 __ |M zxq |m 20070322 10:59:30 |G zxq |g 20070322 10:59:38

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• 991 __ |a 022006000369

• 907 __ |a SCNU |f F740.2/C358-11