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• 100 1_ |a Albarran, Alan B.

• 245 10 |a Management of electronic media / |c Alan B. Albarran = 电子媒介经营与管理 / 艾伦·B·阿尔巴朗.

• 246 31 |a 电子媒介经营与管理

• 250 __ |a 2nd ed.

• 260 __ |a 北京 : |b Peking University Press, |c 2004.

• 300 __ |a vii, xvi, xv, 328 p. : |b ill. ; |c 23 cm.

• 440 _0 |a 世界传播学经典教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Repring. Originally published: |c Belmont, CA : Wadsworth/Thomson, c2002. |b 2nd ed. |z 0534571918.

• 650 _0 |a Mass media |x Management.

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