机读格式显示(MARC)

• 000 01121cam a2200289 a 4500

• 001 0000521209

• 003 SCNU

• 005 20150413115400.0

• 008 141022s2014 cc a b 000 0 eng d

• 020 __ |a 9787300194691

• 040 __ |a PUL |c PUL |d PUL

• 041 0_ |a eng |b chi

• 093 __ |a F274 |2 5

• 099 __ |a CAL 022014074090

• 100 1_ |a Makkar, Urvashi.

• 245 10 |a Customer relationship management / |c Urvashi Makkar, Harinder Kumar Makkar = 客户关系管理 / 乌尔瓦希·毛卡尔, 哈林德尔·库马尔·毛卡尔著.

• 246 31 |a 客户关系管理

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2014.

• 300 __ |a iii, 251 p. : |b ill. ; |c 28 cm.

• 490 0_ |a Business administration classics = |a 工商管理经典教材·市场营销系列

• 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材".

• 500 __ |a Adapted based on: Customer relationship management / Urvashi Makkar, Harinder Kumar Makkar. Singapore : McGraw-Hill Education,c2012. ISBN: 0071333312.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Customer relations |x Management.

• 700 1_ |a Makkar, Harinder Kumar.

• 920 __ |a 242430 |z 2

• 950 __ |a SCNU |f F274/M235