机读格式显示(MARC)
- 000 01197nam0 2200385 450
- 010 __ |a 7-04-015820-5 |d CNY28.00
- 099 __ |a CAL 012005057829
- 100 __ |a 19980227d2005 ekmy0chiy0121 ea
- 200 1_ |a 还有人看广告吗? |A hai you ren kan guang gao ma? |f (美) 马克·奥斯汀, 吉姆·艾吉森著 |d = Is anybody out there? |f Mark Austin, Jim Aitchison |g 郑梭南译 |z eng
- 210 __ |a 北京 |c 高等教育出版社 |d 2005
- 215 __ |a 210页 |c 图 |d 23cm
- 510 1_ |a Is anybody out there? |z eng
- 606 0_ |a 广告 |A guang gao |x 案例 |y 世界
- 701 _1 |a 奥斯汀, |A ao si ting |b M. |g (Austin, Mark) |4 著
- 701 _1 |a 艾吉森, |A ai ji sen |b J. |g (Aitchison, Jim) |4 著
- 702 _0 |a 郑梭南 |A zheng suo nan |4 译
- 801 _0 |a CN |b NUL |c 20050524
- 801 _2 |a CN |b SCNU |c 20050705
- 905 __ |a SCNU |f F713.8/0580
- 999 __ |M zhx |m 20050705 09:27:05 |G zhx |g 20050705 09:27:21
- 907 __ |a SCNU |f F713.8/0580