机读格式显示(MARC)

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• 040 __ |a TSU |c TSU

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• 050 _4 |a HF5415 |b .K452 2004

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• 100 1_ |a Kerin, Roger A.

• 245 10 |a Marketing : |b the core = 营销学 : 核心概念 / |c (美) Roger A. Kerin, Steven W. Hartley, William Rudelius 著.

• 246 31 |a 营销学 : |b 核心概念

• 260 __ |a 北京 : |b 清华大学出版社 : |b McGraw-Hill, |c 2005.

• 300 __ |a 1v.(various pagings) : |b ill. ; |c 28 cm.

• 440 _0 |a 美国麦格劳-希尔教育出版公司工商管理最新教材(英文版)

• 500 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Boston, Mass. : McGraw-Hill/Irwin, 2004. |z 0072547030 (alk. paper) |z 007121478X (international ed. : alk. paper)

• 650 _0 |a Marketing.

• 700 1_ |a Hartley, Steven William.

• 700 1_ |a Rudelius, William.

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