机读格式显示(MARC)

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• 050 _4 |a PN1992.55 |b .E18 2002

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• 099 __ |a CAL 022004022257

• 100 1_ |a Eastman, Susan Tyler.

• 245 10 |a Broadcast/cable/web programming : |b strategies and practices / |c Susan Tyler Eastman, Douglas A. Ferguson = 电子媒介节目设计与运营 : 战略与实践 / 苏珊·泰勒·伊斯特曼，道格拉斯·A·弗格森.

• 246 31 |a 电子媒介节目设计与运营 : |b 战略与实践

• 250 __ |a 6th ed.

• 260 __ |a 北京 : |b Peking University Press, |c 2004.

• 300 __ |a xii, xv, x, 491 p. : |b ill., map ; |c 23 cm.

• 440 _0 |a 世界传播学经典教材

• 504 __ |a Includes bibliographical references (p. 445-450) and indexes.

• 534 __ |p Repring. Originally published: |c Belmont, CA : Wadsworth/Thomson Learning, c2002. |b 6th ed. |z 053451295X.

• 650 _0 |a Television programs |x Planning.

• 650 _0 |a Radio programs |x Planning.

• 650 _0 |a Cable television |x Planning.

• 700 1_ |a Ferguson, Douglas A.

• 700 1_ |a Eastman, Susan Tyler. |t Broadcast/cable programming.

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