机读格式显示(MARC)

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• 008 900927s1991 ilua b 001 0 eng

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• 050 00 |a HF5415 |b .M378 1991

• 082 00 |a 658.8 |2 20

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000224046

• 100 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 245 10 |a Essentials of marketing / |c E. Jerome McCarthy, William D. Perreault, Jr.

• 250 __ |a 5th ed.

• 260 __ |a Homewood, Ill. : |b Irwin, |c c1991.

• 300 __ |a xvii, 526 p. : |b ill. ; |c 27 cm.

• 440 _0 |a Irwin series in marketing

• 504 __ |a Includes bibliographical references (p. 487-506) and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Perreault, William D.

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