机读格式显示(MARC)
- 000 01326nam 2200433 a 4500
- 008 040928r20042002cc a b 001 0 eng d
- 050 _4 |a GV716 |b .S42 2002
- 099 __ |a CAL 022004104520
- 100 1_ |a Shank, Matthew D.
- 245 10 |a Sports marketing : |b a strategic perspective = 体育营销 : 战略性观点 / |c Matthew D. Shank.
- 246 31 |a 体育营销 : |b 战略性观点
- 260 __ |a 北京 : |b 清华大学出版社, |c c2004.
- 300 __ |a xxvi, 613 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint. Originally published: |c Upper Saddle River, NJ : Prentice Hall, c2002. |b 2nd ed. |z 0130407917.
- 650 _0 |a Sports |z United States |x Marketing.
- 650 _0 |a Sports |x Economic aspects |z United States.
- 950 __ |a SCNU |f G80-05/S528-2
- 999 __ |M zxq |m 20050314 15:50:26 |G zxq |g 20050314 15:50:38
- 907 __ |a SCNU |f G80-05/S528-2