机读格式显示(MARC)

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• 008 950720s1996 iluab b 001 0 eng

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• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .M369 1996

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• 099 __ |a CAL 022000184539 |a CAL 022000189835 |a CAL 022000296957

• 100 1_ |a Perreault, William D.

• 245 10 |a Basic marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 12th ed.

• 260 __ |a Chicago : |b Irwin, |c c1996.

• 300 __ |a 1 v. (various pagings) : |b col. ill., col. maps ; |c 27 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

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