机读格式显示(MARC)

• 000 01007nam 2200337 a 4500

• 001 0000388776

• 003 SCNU

• 005 20040309143155.0

• 008 960620s1997 ilua b 001 0 eng

• 010 __ |a 96028869

• 020 __ |a 0256214395

• 040 __ |a DLC |c DLC |d CIN

• 050 00 |a HF5415.15 |b .L44 1997

• 082 00 |a 658.5/6 |2 20

• 093 __ |a F273 |2 4

• 093 __ |a F406.3 |2 4

• 100 1_ |a Lehmann, Donald R.

• 245 10 |a Product management / |c Donald R. Lehmann, Russell S. Winer.

• 250 __ |a 2nd ed.

• 260 __ |a Chicago : |b Irwin, |c c1997.

• 300 __ |a xix, 460, 14 p. ; |b ill. ; |c 23 cm.

• 490 1_ |a The Irwin series in marketing.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Product management.

• 700 1_ |a Winer, Russell S.

• 830 _0 |a Irwin series in marketing.

• 950 __ |a SCNU |f F273/L523-2

• 999 __ |t C |A zxq |a 20040309 14:29:36 |M zxq |m 20040309 14:31:55 |G zxq |g 20040309 14:32:24

• 000 1000001752

• 991 __ |a 022004000298

• 907 __ |a SCNU |f F273/L523-2