机读格式显示(MARC)
- 000 01389nmm 2200385 a 4500
- 008 060227s2004 mau b eng d
- 020 __ |a 0072536861 (alk. paper)
- 020 __ |a 0071214690 (international : alk. paper)
- 020 __ |a 0072536926 |c (with textbook)
- 100 1_ |a Hawkins, Del I.
- 245 10 |a DDB needham lifestyle survey data disk for use with Consumer behavior : |h [electronic resource] : |b building marketing strategy / |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 256 __ |a Computer program.
- 260 __ |a Boston : |b McGraw-Hill Irwin, |c c2004.
- 300 __ |a 1 CD-ROM : |b col. : |c 12 cm.
- 440 _0 |a McGraw-Hill/Irwin series in marketing
- 500 __ |a Book title :Consumer behavior.
- 500 __ |a Title from CD-ROM cover.
- 516 __ |a Computer program
- 538 __ |a System requirements for accompying CD ROM.
- 650 00 |a Market surveys |z United States.
- 650 00 |a Consumer behavior |z United States |v Case studies.
- 650 00 |a Consumer behavior |z United States.
- 700 1_ |a Coney, Kenneth A.
- 907 __ |a SCNU |f SC/F713.55/H393-9
- 950 __ |f Y/F713.55/H393-9
- 999 __ |t A |A zhh3 |a 20051220 15:48:11 |M luol3 |m 20060227 11:55:39 |G luol3 |g 20060227 11:56:0