机读格式显示(MARC)

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• 099 __ |a CAL 022004006398

• 100 1_ |a Zikmund, William G.

• 245 10 |a Essentials of marketing research = |b 营销调研精要 / |c William G. Zikmund著.

• 246 31 |a 营销调研精要

• 250 __ |a 2nd ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2004.

• 300 __ |a xxi, 452 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references (p. 439-445) and index.

• 534 __ |p Reprint. Originally published: |c Mason, Ohio : Thomson/Southwestern, c2003. |b 2nd ed. |z 0324182570.

• 650 _0 |a Marketing research.

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• 950 __ |a SCNU |f F713.52/Z68-2

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