机读格式显示(MARC)

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• 003 SCNU

• 008 960403s1991 mauab b 001 0 eng d

• 010 __ |a 90083026

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• 040 __ |a GMarS |c DLC |d DLC

• 050 00 |a HF5415 |b .P658 1989

• 082 00 |a 658.8 |2 19

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 021999631000 |a CAL 022001014603

• 100 1_ |a Pride, William M.

• 245 10 |a Marketing : |b concepts and strategies / |c William M. Pride, O.C. Ferrell.

• 250 __ |a 7th ed.

• 260 __ |a Boston : |b Houghton Mifflin Co., |c c1991.

• 300 __ |a xxxvi, 774, A12, B11, G19, I24 p. : |b ill. (some col.), map ; |c 26 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Ferrell, O. C.

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• 950 __ |a SCNU |f F713.5/P947-7

• 998 __ |a NUL

• 999 __ |t C |A zxq |a 20050705 17:42:40 |M zxq |m 20050705 17:43:30 |G zxq |g 20050705 17:44:45

• 000 1000007453

• 991 __ |a 022005002987

• 907 __ |a SCNU |f F713.5/P947-7