机读格式显示(MARC)

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• 010 __ |a 7-111-13145-2 |d CNY29.80

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• 100 __ |a 20040402d2004 em y0chiy0121 ea

• 101 1_ |a chi |c eng

• 102 __ |a CN |b 110000

• 105 __ |a k z 000yy

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• 200 1_ |a 科特勒精选营销词典 |A ke te le jing xuan ying xiao ci dian |f (美) 菲利普·科特勒著 |d = Marketing insights from A to Z |e 80 concepts every manager needs to know |f Philip Kotler |g 俞利军译 |z eng

• 210 __ |a 北京 |c 机械工业出版社 |d 2004

• 215 __ |a 179页 |d 24cm

• 305 __ |a 据原文2003年英文版译出

• 306 __ |a 由John Wiley & Sons, Inc.授权机械工业出版社出版.

• 312 __ |a 其它题名取自封面

• 510 1_ |a Marketing insights from A to Z |e 80 concepts every manager needs to know |z eng

• 517 1_ |a 每个经理人必须掌握的80个营销核心概念 |A mei ge jing li ren bi xu zhang wo de80 ge ying xiao he xin gai nian

• 606 0_ |a 市场营销学 |A shi chang ying xiao xue

• 690 __ |a F713.50 |v 4

• 701 _1 |a 科特勒, |A ke te le |b P. |g (Kotler, Philip) |4 著

• 702 _0 |a 俞利军 |A yu li jun |4 译

• 801 _0 |a CN |b BUPT |c 20040115

• 801 _2 |a CN |b SCNU |c 20040521

• 905 __ |a SCNU |f F713.50/2010/ 8

• 998 __ |a BUPT

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