机读格式显示(MARC)

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• 099 __ |a CAL 022003147109

• 100 1_ |a Duncan, Tom, |q (Thomas R.)

• 245 10 |a IMC : |b using advertising and promotion to build brands = 整合营销沟通 : [用广告和促销活动建树品牌] / |c Tom Duncan.

• 246 31 |a 整合营销沟通 : |b [用广告和促销活动建树品牌]

• 260 __ |a 北京 : |b Higher Education Press, |c 2003.

• 300 __ |a xxxii, 783 p. : |b ill., photos ; |c 27 cm.

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally Published: |c Boston : McGraw-Hill, c2002. |z 025621476X.

• 650 _0 |a Brand name products |x Marketing |x Management.

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