机读格式显示(MARC)

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• 003 SCNU

• 008 850710s1986 ohua b 000 0 eng

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• 020 __ |a 0538195029 (pbk.)

• 040 __ |c PUL

• 050 0_ |a HF5821 |b .R67 1986

• 082 0_ |a 659.1/042 |2 19

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000175767

• 100 1_ |a Rotzoll, Kim B.

• 245 10 |a Advertising in contemporary society : |b perspectives toward understanding / |c Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage.

• 260 __ |a Cincinnati : |b South-Western Pub. Co., |c 1986.

• 300 __ |a xiii, 155 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Advertising.

• 920 __ |a 211010 |b F713.8 |c R749 |z 1

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• 950 __ |a SCNU |f F713.8/R851

• 998 __ |a PUL

• 999 __ |t C |A gzhj |a 20050704 15:31:51 |M gzhj |m 20050704 17:08:03

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• 991 __ |a 022005002454

• 907 __ |a SCNU |f F713.8/R851