机读格式显示(MARC)
- 000 01776nam 2200505 4500
- 010 __ |a 7-81098-271-0 |d CNY21.00
- 099 __ |a CAL 012005029626
- 100 __ |a 20050329d2005 ekmy0chiy0121 ea
- 200 1_ |a 首席营销官忠告 |A shou xi ying xiao guan zhong gao |e 如何成为一名高附加值的营销者 |f (美) 布拉德福德·C. 柯克著 |d = Lessons from a chief marketing officer |e what it takes to win in consumer marketing |f Bradford C. Kirk |g 楼尊译 |z eng
- 210 __ |a 上海 |c 上海财经大学出版社 |d 2005
- 225 2_ |a 企业领袖书架 |A qi ye ling xiu shu jia
- 306 __ |a 本文中文简体字翻译版由上海财经大学出版社和美国麦格劳-希尔教育 (亚洲) 出版公司合作出版.
- 510 1_ |a Lessons from a chief marketing officer |e what it takes to win in consumer marketing officer |z eng
- 517 1_ |a 如何成为一名高附加值的营销者 |A ru he cheng wei yi ming gao fu jia zhi de ying xiao zhe
- 606 0_ |a 企业管理 |A qi ye guan li |x 销售管理
- 606 0_ |a 市场营销学 |A shi chang ying xiao xue
- 701 _1 |a 柯克, |A ke ke |b B. C. |g (Kirk, Bradford C.) |4 著
- 702 _0 |a 楼尊 |A lou zun |4 译
- 801 _0 |a CN |b XMU |c 20050329
- 801 _2 |a CN |b SCNU |c 20050528
- 905 __ |a SCNU |f F274/2412
- 999 __ |M wxh |m 20050528 09:22:26 |G gly |g 20050528 11:08:43
- 907 __ |a SCNU |f F274/2412