机读格式显示(MARC)

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• 041 0_ |a eng |b chi

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022004063354

• 100 1_ |a Boone, Louis E.

• 245 10 |a Contemporary marketing = |b 当代营销学 / |c Louis E. Boone, David L. Kurtz.

• 246 31 |a 当代营销学

• 250 __ |a 11th ed.

• 260 __ |a 北京 : |b 北京大学出版社, |c 2004.

• 300 __ |a 1 v. (various pagings) : |b ill. ; |c 25 cm.

• 440 _0 |a 当代全MBA经典教材书系

• 440 _0 |a 北大光华管理学院IMBA，MBA推荐用书

• 440 _0 |a 汤姆森学习出版集团精选教材系列

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Thomson/South-Western, c2004. |z 0324185103.

• 650 _0 |a Marketing.

• 700 1_ |a Kurtz, David L.

• 920 __ |a 211010 |z 2

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• 950 __ |a SCNU |f F713.5/B724-11

• 998 __ |a PUL

• 999 __ |t C |A hwei2 |a 20040917 08:46:51 |M zxq |m 20040928 11:14:56 |G zxq |g 20040928 11:14:58

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