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- 000 04103cam a2200397 i 4500
- 008 200821s2021 nyu b 001 0 eng
- 020 __ |a 9780367626372 |q (paperback)
- 040 __ |a IEN/DLC |b eng |e rda |c DLC |d FDU
- 050 00 |a PN5450 |b .A3793 2020
- 099 __ |a CAL 022024023410
- 245 00 |a African language media : |b development, economics and management / |c edited by Abiodun Salawu.
- 264 _1 |a New York : |b Routledge, |c 2021.
- 300 __ |a xiv, 293 pages : |b illustrations ; |c 24 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 505 00 |g Section A: Political Economy of African Language Media -- |t The Political Economy of Indigenous Language Media in Nigeria and the Challenge of Survival in Digital Age / |r Toyosi Olugbenga Owolabi -- |t Language politics, political economy and sustainability of African language press in Zimbabwe / |r Phillip Mpofu -- |g Section B: Mixed Bag - Failure and Success of African Language Newspapers -- |t In the dead end: the decline of the indigenous language press in post-colonial Zimbabwe / |r Allen Munoriyarwa -- |t Making sense of Mmega Dikgang's Shift from Setswana to English / |r Tshepang Bright Molale and Phillip Mpofu -- |t The extinction of siSwati-language newspapers in the Kingdom of Eswatini / |r Maxwell V. Mthembu and Carolyne M. Lunga -- |t Indigenous language media in Zimbabwe - Kwayedza and Umthunywa - and the struggle for survival: Views from mainstream media journalists / |r Albert Chibuwe -- |t Indigenous language media and the survival game: the Alaroye newspaper example /
- 505 00 |r Obasanjo Joseph Oyedele and Jendele Hungbo -- |g Section C: Management and Sustainability of African Language Media -- |t Reimagining the future of indigenous language Press in the digital era / |r Oyesomi, kehinde Onyenankeya, Kevin and Onyenankeya, Oluwayemisi -- |t A survey of management, organisation, structure, content and column of the contemporary Yoruba newspaper / |r Tola Osunuga -- |t Sustaining African language newspaper business: the Yoruba language example from Nigeria / |r Clement Adeniyi Akangbe -- |g Section D: Towards quality - African Language Journalism Development -- |t The significance of African storytelling in journalism / |r M.A. Wendpanga Eric Segueda and David Anderson Hooker -- |t African Language Journalism in Ghana and the Quest for Quality Journalism: An Investigation of Peace / |r FM Akpojivi Ufuoma and Fosu Modestus -- |t Editorial Policies and the isiXhosa language newspapers at Caxton Media and Independent News Media /
- 505 00 |r Mbuyekezo Njeje and Albert Chibuwe -- |g Section E: Focus on the Broadcast Media -- |t News Syndication in Local Language Broadcasting in South Africa: Hegemonic Infiltration or Hybridity? / |r Tendai Chari -- |g Section F: Borrowing a Leaf -- |t African Language Newspaper Sustainability: Lessons to Learn from Asia / |r Abiodun Salawu.
- 520 __ |a "This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business. Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable African language media businesses. The chapters examine the political economy of African language media, the management of African Language media and consider case studies of the sucesses and failures of African language newspapers, and the challenges of developing quality journalism. Covering print and digital newspapers and broadcast journalism, this book will be of interest to scholars of media and journalism in Africa"--
- 650 _0 |a Press |z Africa.
- 650 _0 |a African language imprints.
- 700 1_ |a Salawu, Abiodun, |e editor.
- 921 __ |a CASHL |b CEPIEC |c 9780367626372
- 950 __ |a SCNU |f G219.4/S161