机读格式显示(MARC)

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• 099 __ |a CAL 022003185267

• 100 1_ |a Gregroty, James R.

• 245 10 |a Branding across borders : |b a guide to global brand marketing / |c James R. Gregroty with Jack G. Wiechmann.

• 260 __ |a Chicago, Illinois : |b McGraw-Hill, |c c202

• 300 __ |a xiii, 232 p. : |b ill. ; |c 23 cm.

• 504 __ |a Includes index.

• 650 _0 |a Brand name products |x marketing

• 700 1_ |a Wiechmann, Jack G.

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