机读格式显示(MARC)

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• 003 SCNU

• 008 880426s1989 mauab b 001 0 eng d

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• 040 __ |a GMarS |c DLC |d DLC

• 050 00 |a HF5415 |b .P658 1989

• 082 00 |a 658.8 |2 19

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000214735 |a CAL 022000343183

• 100 1_ |a Pride, William M.

• 245 10 |a Marketing : |b concepts and strategies / |c William M. Pride, O.C. Ferrell.

• 250 __ |a 6th ed.

• 260 __ |a Boston : |b Houghton Mifflin Co., |c c1989.

• 300 __ |a xxxiv, 818, A24, G20, I24 p. : |b ill. (some col.), map ; |c 26 cm.

• 500 __ |a Fifth edition was published under the subtitle: basic concepts and decisions.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Ferrell, O. C.

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• 950 __ |a SCNU |f F713.5/P947-6

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