机读格式显示(MARC)

• 000 01308nam 2200457 a 4500

• 001 0000389654

• 003 SCNU

• 008 960827s1997 maua b 001 0 eng

• 010 __ |a 96041064

• 020 __ |a 0256214425

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.13

• 082 00 |a 658.8/02 |2 20

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000514016

• 100 1_ |a Lehmann, Donald R.

• 245 10 |a Analysis for marketing planning / |c Donald R. Lehmann, Russell S. Winer.

• 250 __ |a 4th ed.

• 260 __ |a Boston : |b Irwin/McGraw-Hill, |c c1997.

• 300 __ |a 1 v. (various pagings) : |b ill. ; |c 24 cm.

• 490 1_ |a The Irwin series in marketing.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |z United States |x Management.

• 700 1_ |a Winer, Russell S.

• 830 _0 |a Irwin series in marketing.

• 920 __ |a 222010 |z 1

• 920 __ |a 251430 |z 1

• 920 __ |a 231220 |z 2

• 920 __ |a 244180 |z 2

• 920 __ |a 244020 |z 0

• 920 __ |a 244010 |z 2

• 920 __ |a 242170 |z 2

• 920 __ |a 245010 |z 2

• 920 __ |a 221020 |z 2

• 950 __ |a SCNU |f F713.5/L523-4

• 998 __ |a JLU

• 999 __ |t C |A hwei2 |a 20040511 11:18:17 |M zxq |m 20040517 11:15:09 |G zxq |g 20040517 11:16:06

• 000 1000002682

• 991 __ |a 022004001248

• 907 __ |a SCNU |f F713.5/L523-4