机读格式显示(MARC)
- 000 00914nam a2200277 a 4500
- 008 100708s2010 si a b 000 0 eng d
- 040 __ |a CASHL |c CASHL |d CASHLWZ
- 099 __ |a CAL 022010160525
- 245 00 |a Perspectives on promotion and database marketing : |b the collected works of Robert C Blattberg / |c editor, Greg M. Allenby.
- 260 __ |a Singapore : |b World Scientific, |c c2010.
- 300 __ |a xi, 316 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references.
- 600 10 |a Blattberg, Robert C., |d 1942-
- 650 _0 |a Database marketing.
- 700 1_ |a Allenby, Greg M.
- 950 __ |a SCNU |f TP274/A432
- 999 __ |t C |A zxq |a 20111121 15:45:21 |M zxq |m 20111212 10:41:25 |G zxq |g 20111212 10:41:34
- 907 __ |a SCNU |f TP274/A432