机读格式显示(MARC)
- 000 01275cam a2200337 i 4500
- 008 120820s2013 maua b 001 0 eng
- 020 __ |a 9781422187395 (hardcover : acid-free paper)
- 040 __ |a DLC |b eng |e rda |c DLC |d DLC
- 050 00 |a HD30.28 |b .L34 2013
- 082 00 |a 658.4/012 |2 23
- 100 1_ |a Lafley, A. G. |q (Alan G.)
- 245 10 |a Playing to win : |b how strategy really works / |c A.G. Lafley and Roger L. Martin.
- 264 _1 |a Boston, Massachusetts : |b Harvard Business Review Press, |c [2013]
- 300 __ |a 260 pages : |b illustrations ; |c 25 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references (pages [239]-243) and index.
- 505 0_ |a Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.
- 610 20 |a Procter & Gamble Company.
- 650 _0 |a Strategic planning.
- 650 _0 |a Success in business.
- 650 _0 |a Organizational change.
- 700 1_ |a Martin, Roger L.
- 950 __ |a SCNU |f F272/F164