机读格式显示(MARC)

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• 001 0000834350

• 003 SCNU

• 005 20241011150600.0

• 008 230602s2023 enka b 001 0 eng

• 010 __ |a 2023024609

• 020 __ |a 9781398611528 |q hardback

• 020 __ |a 9781398611504 |q paperback

• 020 __ |z 9781398611511 |q ebook

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 050 00 |a HF5415.1255 |b .R665 2023

• 082 00 |a 658.8/27 |2 23/eng/20230602

• 093 __ |a F713.56 |2 5

• 099 __ |a CAL 022024033807

• 100 1_ |a Rose, Robert |c (Marketing executive), |e author.

• 245 10 |a Content marketing strategy : |b harness the power of your brand's voice / |c Robert Rose.

• 264 _1 |a London ; |a New York, NY : |b Kogan Page, |c 2023.

• 300 __ |a xiv, 210 pages : |b illustrations ; |c 25 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. A business' content communicates everything to consumers. Content marketing is one of the most important external-facing pieces to the broader marketing strategy, but most businesses don't take a strategic approach to it. As the Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps brands transform through their approach to content marketing. In this book, he walks readers through a scalable, strategic approach to content marketing. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their approach to create broader business success. The chapters walk readers through stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Capital Group, Salesforce, Hilton Hotels and Adobe, the book offers a new strategic model that will transform how you approach content marketing"-- |c Provided by publisher.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Product management.

• 650 _0 |a Marketing |x Management.

• 776 08 |i Online version: |a Rose, Robert. |t Content marketing strategy |d London ; New York, NY : Kogan Page, 2023 |z 9781398611511 |w (DLC) 2023024610

• 920 __ |a 242430 |z 1

• 950 __ |a SCNU |f F713.56/R797

• 998 __ |a ZKJJCKBJ