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• 200 1_ |a 广告也幽默 |A guang gao ye you mo |e 中外幽默广告鉴赏 |d = Advertisement is also humourous |e appreciation of Chinese and foreign countries' humourous advertisements |f 刘世英, 彭征明, 袁国娟著 |z eng

• 210 __ |a 北京 |c 中国时代经济出版社 |d 2006

• 215 __ |a 197页 |c 图, 肖像 |d 24cm

• 330 __ |a 本书收集了数百个中外幽默广告案例，按照幽默广告的表现手法即幽默技巧来分类，包括：夸张篇、滑稽篇、比喻篇、双关篇等共十个部分。

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• 517 1_ |a 中外幽默广告鉴赏 |A zhong wai you mo an gao jian shang

• 606 0_ |a 广告学 |A guang gao xue

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• 701 _0 |a 彭征明 |A peng zheng ming |4 著

• 701 _0 |a 袁国娟 |A yuan guo juan |4 著

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