机读格式显示(MARC)
- 000 01298nam 2200409 a 4500
- 008 040108r20042004cc ab b 001 0 eng d
- 099 __ |a CAL 022004001759
- 100 1_ |a Czinkota, Michael R.
- 245 10 |a International marketing = |b 国际营销 / |c Michael R. Czinkota, Ilkka A. Ronkainen.
- 260 __ |a 北京 : |b 北京大学出版社, |c 2004.
- 300 __ |a 1 v.(various pagings) : |b ill., maps ; |c 25 cm.
- 440 _0 |a 当代全美MBA经典教材书系(英文影印版)
- 440 _0 |a 北大光华管理学院IMBA, MBA推荐用书
- 440 _0 |a 汤姆森学习出版集团精选教材系列
- 504 __ |a Includes bibliographical references and indexes.
- 534 __ |p Reprint. Originally published: |c Mason, Ohio: South-Western,c2004. |b 7th ed. |z 0324190468.
- 650 _0 |a Export marketing.
- 700 1_ |a Ronkainen, Ilkka A.
- 950 __ |a SCNU |f F740.2/C998-7
- 999 __ |t E |A zxq |a 20040421 11:30:56 |G zxq |g 20040421 09:29:39 |M zxq |m 20040421 11:31:15
- 907 __ |a SCNU |f F740.2/C998-7