机读格式显示(MARC)

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• 008 020503s2003 maua b 001 0 eng

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• 020 __ |a 0072559209 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HD8038.A1 |b D45 2003

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• 099 __ |a CAL 022003134941

• 100 1_ |a DeLong, Thomas.

• 245 10 |a Professional services : |b text and cases / |c Thomas DeLong, Ashish Nanda.

• 260 __ |a Boston, Mass. : |b McGraw-Hill/Irwin, |c c2003.

• 300 __ |a xxxii, 538 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Professions |x Marketing.

• 650 _0 |a Consultants |x Marketing.

• 650 _0 |a Service industries |x Management.

• 700 1_ |a Nanda, Ashish.

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