机读格式显示(MARC)

• 000 00881nam 2200277 a 4500

• 001 0000393831

• 003 SCNU

• 008 891001s1988 nyua b 001 0 eng

• 010 __ |a 87017335

• 020 __ |a 0070047219

• 050 0_ |a HF5415 |b .B4293 1988

• 093 __ |a F713.5 |2 4

• 100 1_ |a Bennett, Peter D.

• 245 10 |a Marketing / |c Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.

• 260 __ |a New York : |b McGraw-Hill, |c c1988.

• 300 __ |a xxvii, 763 p. : |b ill. (some col.) ; |c 26 cm.

• 440 _0 |a McGraw-Hill series in marketing.

• 504 __ |a Includes bibliographies and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Lamm, Robert P.

• 700 1_ |a Fry, Robert A.

• 950 __ |a SCNU |f F713.5/B472

• 999 __ |t C |A zxq |a 20050705 09:50:33 |G zxq |g 20050705 09:55:19 |M zxq |m 20050705 09:55:48

• 000 1000007145

• 991 __ |a 022005002665

• 907 __ |a SCNU |f F713.5/B472