机读格式显示(MARC)
- 000 01939cam a2200361 i 4500
- 008 220615s2023 njua b 001 0 eng d
- 020 __ |a 0691231028 |q hardcover
- 020 __ |a 9780691231020 |q hardcover : |c CNY212.73
- 020 __ |z 9780691234076 |q electronic book
- 040 __ |a YDX |b eng |c YDX |e rda |d BDX |d UKMGB |d EXR |d TFW |d CEF |d GO3 |d JQW |d MNN |d YDX |d OCLCF |d NLHHG |d CIN
- 050 _4 |a HM742 |b .H86 2023
- 100 1_ |a Hund, Emily, |e author.
- 245 14 |a The influencer industry : |b the quest for authenticity on social media / |c Emily Hund.
- 264 _1 |a Princeton, New Jersey : |b Princeton University Press, |c [2023]
- 300 __ |a xiii, 218 pages : |b illustrations ; |c 25 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references (pages 191-209) and index.
- 505 0_ |a Groundwork -- Setting the terms for a transactional industry -- Making influence efficient -- Revealing and repositioning the machinations of influence -- The industry becomes boundaryless -- The cost of being real.
- 520 __ |a "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."-- |c Princeton.edu.
- 650 _0 |a Social media |x Economic aspects.
- 650 _0 |a Internet marketing.
- 650 _0 |a Influence (Psychology)
- 650 _0 |a Internet personalities.
- 650 _0 |a Communication in marketing.
- 650 _0 |a Authenticity (Philosophy)