机读格式显示(MARC)

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• 050 00 |a HF5415 |b .B6213 1992

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• 099 __ |a CAL 022001013325 |a CAL 022000238596 |a CAL 022002004543 |a CAL 021999633404

• 100 1_ |a Bovee, Courtland L.

• 245 10 |a Marketing / |c Courtland L. Bovee, John V. Thill.

• 260 __ |a New York : |b McGraw-Hill, |c c1992.

• 300 __ |a xxxi, 761, [100] p. : |b col. ill. ; |c 26 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Thill, John V.

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