机读格式显示(MARC)

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• 050 00 |a HF5415.32 |b .M68 1993

• 082 00 |a 658.8/342 |2 20

• 093 __ |a F713.55 |2 4

• 099 __ |a CAL 022000245903 |a CAL 022001014589

• 100 1_ |a Mowen, John C.

• 245 10 |a Consumer behavior / |c John C. Mowen.

• 250 __ |a 3rd ed.

• 260 __ |a New York : |b Macmillan ; |a Toronto : |b Maxwell Macmillan Canada, |c c1993.

• 300 __ |a xxii, 808 p., 8 leaves of plates : |b ill. ; |c 25 cm.

• 440 _4 |a The Macmillan series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Consumers |z United States.

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