机读格式显示(MARC)
- 000 01294cam a22003015a 4500
- 008 120626s2013 enka b 001 0 eng d
- 020 __ |a 9780500516720 (hbk.)
- 040 __ |a SINAP |b eng |c SINAP |e rda |d OCLCO |d OCP |d FXN |d YDXCP |d OCLCQ |d ERASA |d DLC
- 100 1_ |a Hunter, Grant, |e author.
- 245 10 |a Newsjacking : |b the Urgent Genius of real-time advertising / |c Grant Hunter and Jon Burkhart.
- 264 _1 |a London : |b Thames & Hudson, |c 2013.
- 300 __ |a 224 pages : |b illustrations (chiefly color) ; |c 29 cm.
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
- 650 _0 |a Branding (Marketing)
- 700 1_ |a Burkhart, Jon |c (Creative consultant), |e author.
- 950 __ |a SCNU |f F713.8/H945