机读格式显示(MARC)

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• 003 SCNU

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• 008 910703s1992 ilua b 001 0 eng

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• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .B44113 1992

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• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000224044

• 245 00 |a Marketing / |c Eric N. Berkowitz ... [et al.].

• 250 __ |a 3rd ed.

• 260 __ |a Homewood, IL : |b Irwin, |c c1992.

• 300 __ |a xxiv, 791 p. : |b ill. (some col.) ; |c 26 cm.

• 500 __ |a Rev. ed. of: Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Berkowitz, Eric N.

• 700 1_ |a Berkowitz, Eric N. |t Marketing.

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• 907 __ |a SCNU |f F713.5/B513-3