机读格式显示(MARC)

• 000 01104nam a2200301 a 4500

• 001 0000448524

• 003 SCNU

• 005 20121116140600.0

• 008 120710r20122011cc a b 001 0 eng d

• 020 __ |a 9787300158037 (pbk.)

• 040 __ |a TL |c TL

• 093 __ |a F713.56 |2 5

• 099 __ |a CAL 022012092208

• 100 1_ |a Peter, J. Paul.

• 245 10 |a Marketing management : |b knowledge and skills / |c J. Paul Peter, James H. Donnelly, Jr = 营销管理 : 知识与技能 / J. 保罗·彼得, 小詹姆斯·H. 唐纳利著 ; 楼尊改编.

• 250 __ |a 10th ed.

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2012.

• 300 __ |a iv, 539 p. : |b ill. ; |c 27 cm.

• 490 0_ |a Business administration classics = |a 工商管理经典教材. 市场营销系列

• 500 __ |a "英文影印删减版".

• 500 __ |a Abridged from: Marketing management : knowledge and skills. 9780073530055. 830 paages.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |x Management |v Case studies.

• 700 1_ |a Donnelly, James H.

• 700 1_ |a Lou, Zun |9 (楼尊)

• 920 __ |a 242430 |z 2

• 950 __ |a SCNU |f F713.56/P478-10