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• 001 0000410278

• 003 SCNU

• 005 20111010093237.0

• 008 110223r20112010cc a b 000 0 eng d

• 020 __ |a 9787565401824 (pbk.)

• 040 __ |a RUC |c RUC

• 041 0_ |a eng |f chi

• 093 __ |a F590.8 |2 4

• 099 __ |a CAL 022011025701

• 100 1_ |a Kotler, Philip.

• 245 10 |a Marketing for hospitality and tourism / |c Philip Kotler, John T. Bowen, James C. Makens = 旅游市场营销 / 菲利普·科特勒, 约翰·T. 保文, 詹姆斯·C.迈肯斯著 ; 谢彦君译注.

• 246 31 |a 旅游市场营销

• 250 __ |a 5th ed.

• 260 __ |a 大连 : |b Dongbei University of Finance & Economics Press, |c 2011.

• 300 __ |a [25], 669 p. : |b ill. ; |c 27 cm.

• 490 0_ |a 旅游管理英文原版精品系列

• 504 __ |a Includes bibliographical references.

• 534 __ |p Reprint. Originally published: |c Pearson Education, c2010.

• 650 _0 |a Hospitality industry |x Marketing.

• 650 _0 |a Tourism |x Marketing.

• 700 1_ |a Kotler, Philip. |t Marketing for hospitality and tourism. |s 4th ed.

• 700 1_ |a Bowen, John T.

• 700 1_ |a Makens, James C.

• 700 1_ |a Xie, Yanjun |9 (谢彦君)

• 950 __ |a SCNU |f F590.8/K87-5

• 999 __ |t C |A zxq |a 20110916 15:36:46 |M zxq |m 20111010 09:32:37 |G zxq |g 20111010 09:32:39

• 000 1000024049

• 991 __ |a 022011000312

• 907 __ |a SCNU |f F590.8/K87-5