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• 003 SCNU

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• 099 __ |a CAL 022004110919

• 100 1_ |a Kern, Russell.

• 245 10 |a S.U.R.E.-fire direct response marketing : |b generating business-to-business sales leads for bottom-line success / |c Russell M. Kern.

• 246 3_ |a Sure-fire direct response marketing.

• 260 __ |a New York : |b McGraw-Hall, |c c2001.

• 300 __ |a xxii, 277 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. 263-265) and index.

• 650 _0 |a Advertising, Direct-mail.

• 650 _0 |a Direct marketing.

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