机读格式显示(MARC)

• 000 01082nmm 2200349 a 4500

• 000 1000005131

• 001 0000391872

• 003 SCNU

• 007 co ga

• 008 050610r20032002cc b eng d

• 020 __ |a 730105971X

• 020 __ |a 7900656104 |c (with textbook)

• 040 __ |a SCNU |c SCNU

• 093 __ |a F713.50 |2 4

• 100 1_ |a Lamb, Charles W.

• 245 10 |a Marketing / |h [electronic resource] = |b 市场营销学 / |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel著.

• 246 31 |a 市场营销学

• 250 __ |a 6th.ed.

• 256 __ |a Computer program.

• 260 __ |a 北京 : |b 北京大学出版社 ; |b Thomson Learning, |c 2003.

• 300 __ |a 1 CD-ROM : |b col. : |c 12 cm.

• 500 __ |a Book title is the same as CD-ROM.

• 500 __ |a Title from title screen.

• 516 __ |a Computer program

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McDaniel, Carl D.

• 700 1_ |a Hair, Joseph F.

• 907 __ |a SCNU |f SC/F713.50/L218-6

• 950 __ |f Y/F713.50/L218-6

• 991 __ |a 1020500041

• 999 __ |t A |A lx3 |a 20050428 12:08:12 |M luol3 |m 20050610 09:35:48 |G luol3 |g 20050610 09:37:0