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• 001 0000393990

• 003 SCNU

• 005 20060228095205.0

• 008 060228s1989 maua b 000 0 eng d

• 020 __ |a 0395495962

• 040 __ |a SCNU |c SCNU

• 093 __ |a F713.5 |2 4

• 100 1_ |a Pride, William M.

• 245 10 |a Marking : |b Concepts and strategies / |c William M. Pride and O. C. Ferrell.

• 250 __ |a 6th ed.

• 260 __ |a Boston : |b Houghton Mifflin, |c c1989

• 300 __ |a 261 p. : |b ill. (some col.), map ; |c 26 cm.

• 500 __ |a Fifth edition was published under the subtitle: basic concepts and decisions.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Ferrell, O. C.

• 950 __ |a SCNU |f F713.5/P947.1-6

• 999 __ |t E |A zxq |a 20060228 09:29:01 |G zxq |g 20050705 13:27:10 |M zxq |m 20060228 09:52:19

• 000 1000007306

• 991 __ |a 022005002979

• 907 __ |a SCNU |f F713.5/P947.1-6