机读格式显示(MARC)

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• 003 SCNU

• 008 910723s1992 ilua b 001 0 eng

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• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5821 |b .B62 1992

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• 099 __ |a CAL 022000224043 |a CAL 021999642289

• 100 1_ |a Bov?ee, Courtland L.

• 245 10 |a Contemporary advertising / |c Courtland L. Bov?ee, William F. Arens.

• 250 __ |a 4th ed.

• 260 __ |a Homewood, IL : |b Irwin, |c c1992.

• 300 __ |a xxxi, 718, [58] p. : |b ill. (some col.) ; |c 29 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Advertising.

• 700 1_ |a Arens, William F.

• 920 __ |a 211010 |b F713.8 |c B669.4 |z 1

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• 998 __ |a PUL

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• 907 __ |a SCNU |f F713.8/D783-4