机读格式显示(MARC)

• 000 01125cam a2200277 a 4500

• 001 0000505774

• 003 SCNU

• 005 20140507155200.0

• 008 130529s2013 cau b 001 0 eng d

• 010 __ |a 2012537400

• 016 7_ |a 016210088 |2 Uk

• 020 __ |a 9780321884503 (pbk.)

• 020 __ |a 0321884507 (pbk.)

• 040 __ |a BTCTA |b eng |c BTCTA |d UKMGB |d CDX |d TXI |d DLC

• 050 00 |a BF637.P4 |b W45 2013

• 093 __ |a B848.4 |2 5

• 100 1_ |a Weinschenk, Susan.

• 245 10 |a How to get people to do stuff : |b master the art and science of persuasion and motivation / |c Susan M. Weinschenk.

• 260 __ |a [Berkeley, CA] : |b New Riders, |c c2013.

• 300 __ |a x, 205 p. ; |c 23 cm.

• 504 __ |a Includes bibliographical referencs (p. [197]-201) and index.

• 505 0_ |a The seven drives -- The need to belong -- Habits -- The power of stories -- Carrots and sticks -- Instincts -- The desire for mastery -- Tricks of the mind -- Case studies : using drivers and strategies in the real world -- The strategy list.

• 650 _0 |a Persuasion (Psychology)

• 650 _0 |a Motivation (Psychology)

• 920 __ |a 242430 |z 2

• 950 __ |a SCNU |f B848.4/W424