机读格式显示(MARC)

• 000 00905nam 2200277 a 4500

• 001 0000406998

• 005 20080320092116.0

• 008 940927s2002 ilua b 001 0 eng

• 010 __ |a 9307624

• 020 __ |a 0070887292

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415.13 |b .M369 1994

• 082 00 |a 658.8 |2 20

• 093 __ |a F713.50 |2 4

• 100 1_ |a Shapiro, Stanley J.

• 245 10 |a Basic marketing : |b a global-managerial approach / |c Stanley J. Shapiro ...[et.al]

• 250 __ |a 10th Canadian ed.

• 260 __ |a Burr Ridge, Ill. : |b Irwin, |c c2002.

• 300 __ |a 807 p. : |b ill. (some col.) ; |c 26 cm.

• 504 __ |a Includes bibliographical references (p. 763-781) and indexes.

• 650 _0 |a Marketing |x Management.

• 950 __ |a SCNU |f F713.50/S529-10

• 999 __ |t C |A zxq |a 20080320 09:10:17 |M zxq |m 20080320 09:21:16 |G zxq |g 20080320 09:21:37

• 000 1000020650

• 991 __ |a 022008000257

• 907 __ |a SCNU |f F713.50/S529-10