机读格式显示(MARC)

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• 200 1_ |a 国际营销错误案例 |A guo ji ying xiao cuo wu an li |e 公司原本不应犯的错误 |f (美) 迈克尔·D. 怀特著 |d = International marketing blunders |e marketing mistakes made by companies that should have known better |f Michael D. White |g 董俊英译 |z eng

• 210 __ |a 北京 |c 经济科学出版社 |d 2003

• 215 __ |a 235页 |d 23cm

• 225 2_ |a 国际贸易简明教程译丛 |A guo ji mao yi jian ming jiao cheng yi cong |h 第三辑

• 314 __ |a 责任者White规范汉译姓：怀特

• 320 __ |a 有书目 (第233-235页)

• 410 _0 |1 2001 |a 国际贸易简明教程译丛

• 510 1_ |a International marketing blunders |e marketing mistakes made by companies that should have known better |z eng

• 606 0_ |a 国际市场 |A guo ji shi chang |x 市场营销学 |x 案例 |j 教材

• 690 __ |a F740.2 |v 4

• 701 _1 |a 怀特, |A huai te |b M. D. |g (White, Michael D.) |4 著

• 702 _0 |a 董俊英 |A dong jun ying |4 译

• 801 _0 |a CN |b CCAU |c 20030430

• 801 _2 |a CN |b BUPT |c 20030702

• 801 _2 |a CN |b SCNU |c 20030729

• 905 __ |a SCNU |f F740.2/5083

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