机读格式显示(MARC)

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• 003 SCNU

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• 008 960503s1997 mauab b 001 0 eng

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• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF1416 |b .J63 1997

• 082 00 |a 658.8/48 |2 20

• 093 __ |a F740 |2 4

• 094 __ |a 29.4492 |2 3

• 099 __ |a CAL 022001009624

• 100 1_ |a Johansson, Johny K.

• 245 10 |a Global marketing : |b foreign entry, local marketing, and global management / |c Johny K. Johansson.

• 260 __ |a Boston : |b Irwin/McGraw-Hill, |c c1997.

• 300 __ |a xx, 716 p. : |b ill. (some col.), col. maps ; |c 24 cm.

• 440 _0 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Export marketing.

• 650 _0 |a Export marketing |x Management.

• 920 __ |a 242020 |z 2

• 920 __ |a 242170 |z 2

• 920 __ |a 242010 |z 2

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• 950 __ |a SCNU |f F740/J65

• 998 __ |a HST

• 999 __ |t C |A hwei2 |a 20050704 16:52:43 |M hwei2 |m 20050705 12:02:55

• 000 1000007003

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• 907 __ |a SCNU |f F740/J65