机读格式显示(MARC)

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• 003 SCNU

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• 010 __ |a 2002032682

• 020 __ |a 0072464208 (pbk.)

• 020 __ |a 0071198695 (int. ed.)

• 020 __ |a 0072467207 (CD-ROM)

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• 050 00 |a HF5415 |b .M378 2003

• 082 00 |a 380.1 |2 21

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• 099 __ |a CAL 022005110362

• 100 1_ |a Perreault, William D.

• 245 10 |a Essentials of marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 9th ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill, |c c2003.

• 300 __ |a 624, 29 p. : |b ill., col. map ; |c 28 cm. + |e 1 CD-ROM (4 3/4 in.)

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

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• 920 __ |a 237385 |z 2

• 920 __ |a 242120 |z 1

• 950 __ |a SCNU |f F713.5/P455-9

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• 999 __ |t C |A zxq |a 20051115 16:16:21 |M zxq |m 20051201 11:51:14 |G zxq |g 20051201 11:53:23

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• 907 __ |a SCNU |f F713.5/P455-9