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- 题名/责任者:
- Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Cincinnati, Ohio : South-Western College Pub., c1998.
- ISBN:
- 0538878487 (alk. paper)
- 载体形态项:
- xxxii, 555 p. : col. ill., col. maps ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)
- 个人责任者:
- Zikmund, William G.
- 附加个人名称:
- D'Amico, Michael.
- 论题主题:
- Export marketing.
- 论题主题:
- Consumer behavior.
- 论题主题:
- Marketing.
- 中图法分类号:
- F740.2
- 书目附注:
- Includes bibliographical references (p. 523-529) and indexes.
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