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Online Public Access Catalogue

题名/责任者:

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

版本说明:

5th ed.

出版发行项:

Boston, Mass. : Irwin/McGraw-Hill 2001.

ISBN:

0072314451

载体形态项:

1 v. (various pagings) : col. ill. ; 29 cm.

丛编题名:

The Irwin/McGraw-Hill series in marketing

个人责任者:

Belch, George E. (George Eugene)

附加个人名称:

Belch, Michael A.

论题主题:

Advertising.

论题主题:

Sales promotion.

论题主题:

Communication in marketing.

中图法分类号:

F713.8

科图法分类号:

29.4197

书目附注:

Includes bibliographical references and index.

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