MARC状态：已编 文献类型：西文图书 浏览次数：58
- 题名/责任者:
- Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III.
- 出版发行项:
- New York : McGraw-Hill, c2003.
- ISBN:
- 0071393099 (acid-free)
- 载体形态项:
- xii, 228 p. : ill. ; 21 cm.
- 个人责任者:
- Perry, Alycia.
- 附加个人名称:
- Wisnom, David.
- 论题主题:
- Brand name products.
- 论题主题:
- Brand name products-Marketing-Management.
- 论题主题:
- Trademarks-Design.
- 论题主题:
- Advertising-Brand name products.
- 中图法分类号:
- F760.5
- 书目附注:
- Includes bibliographical references (p. 217-218) and index.
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