MARC状态：已编 文献类型：西文图书 浏览次数：63
- 题名/责任者:
- The myth makers : how advertisers apply the power of classic myths and symbols to create modern day legends / Sal Randazzo.
- 出版发行项:
- Chicago, Ill. : Probus Pub. Co., c1995.
- ISBN:
- 1557388954 (pbk.)
- 载体形态项:
- xiii, 289 p. : ill. ; 24 cm.
- 变异题名:
- Mythmakers.
- 个人责任者:
- Randazzo, Sal.
- 论题主题:
- Advertising-Psychological aspects.
- 论题主题:
- Advertising-Social aspects.
- 论题主题:
- Brand name products.
- 中图法分类号:
- F713.8
- 一般附注:
- Originally published as: Mythmaking on Madison Avenue, c1993.
- 书目附注:
- Includes bibliographical references (p. 269-273) and index.
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